Examining mobile payment user adoption from the perspective of trust transfer
نویسندگان
چکیده
This paper explored the critical factors influencing users’ intention to adopt mobile payment from a trust perspective. The results are based on a survey sample of 193 participants. SmartPLS2.0 is employed in the data analysis. The findings indicate that perceived ease of use, perceived usefulness, structure assurance and ubiquity have significant effect on users’ trust, which further affect user usage intention. Thus mobile service providers need to concern trust to facilitate user adoption and usage of mobile payment services.
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ورودعنوان ژورنال:
- IJNVO
دوره 15 شماره
صفحات -
تاریخ انتشار 2015